Privacy & Cookie Policy

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(Meraky Consulting – in line with Dutch & EU GDPR requirements)

Last updated: 23-09-2025

Meraky Consulting B.V. (“Meraky Consulting”, “we”, “us”, “our”) is committed to protecting your personal data and ensuring transparency in how we collect, use, and safeguard information. This Privacy Policy explains what data we process, why we process it, and your rights under the EU General Data Protection Regulation (GDPR).

1. Who We Are

Meraky Consulting B.V.
Website: www.merakyconsulting.com
Email: pr@merakyconsulting.com
Phone: +31 6 27872128
Registered in the Netherlands.

2. What Data We Collect

We may collect the following personal data:

• Identification and contact details: name, email address, phone number, company details. 
• Lead data: spreadsheets (CSV files) or other data you provide for outreach services.
• Website usage data: IP address, browser type, cookies, and analytics.
• Communication data: messages sent via email, WhatsApp, or our contact forms.
   

3. How We Use Your Data

We only process personal data for legitimate business purposes, including:

• Delivering our AI-powered SMS lead re-engagement services. 
• Managing client accounts and contracts.
• Responding to inquiries and providing support.
• Sending relevant updates, newsletters, or marketing (with your consent).
• Improving our website and services.
   

4. Legal Basis for Processing

We process your data on the following legal grounds:

• Contractual necessity: to provide our services to you.
• Legitimate interest: to improve services, prevent fraud, and manage client relationships.
• Consent: for marketing communications and where you provide lead data for AI outreach.
• Legal obligation: to comply with tax, regulatory, or court requirements.
   

5. Data Sharing and Third Parties

We do not sell your personal data. We may share it with:

• Service providers (e.g., CRM platforms, cloud hosting, AI systems, payment providers). 
• Professional advisors (legal, tax, compliance).
• Authorities where legally required.
   

Any third party we use is bound by GDPR-compliant agreements.

6. Data Retention

We keep personal data only as long as necessary:

• Client and contract data: up to 7 years (for legal/tax obligations). 
• Lead data (CSV uploads): only for the duration of the campaign, then securely deleted.
• Website analytics: anonymized after 26 months.
   

7. Your Rights

Under GDPR, you have the right to:

• Access your data. 
• Correct or update inaccuracies.
• Request deletion (“right to be forgotten”).
• Restrict or object to processing.
• Data portability (receive your data in a structured format).
• Withdraw consent (for marketing or outreach).
   

Requests can be made via pr@merakyconsulting.com.

8. International Data Transfers

Where data is transferred outside the EU (e.g., cloud services), we ensure appropriate safeguards (such as Standard Contractual Clauses) are in place.

9. Security

We take technical and organizational measures to protect personal data, including encryption, secure storage, and strict access controls.

10. Cookies

Our website uses cookies and similar technologies. Cookies are small text files placed on your device that help us improve your browsing experience, measure performance, and provide relevant content.

10.1 Types of Cookies We Use:

• Strictly Necessary Cookies: Required for the website to function (e.g., security, session management). 
• Analytical/Performance Cookies: Help us understand how visitors use our website (e.g., Google Analytics).
• Functional Cookies: Remember preferences (e.g., language settings).
• Marketing/Tracking Cookies: Used only with your consent, to personalize ads or track engagement across platforms.

10.2 Cookie Consent

When you first visit our website, you will see a cookie banner requesting your consent for non-essential cookies. You may accept, decline, or customize your cookie preferences.

10.3 Managing Cookies

You can change or withdraw your cookie consent at any time by updating your browser settings or cookie preferences. Please note that disabling cookies may impact certain website functionalities.

11. Complaints

If you have concerns about how we process your data, you may contact us directly. You also have the right to lodge a complaint with the Autoriteit Persoonsgegevens (Dutch Data Protection Authority).

Website: https://autoriteitpersoonsgegevens.nl

12. Updates to this Policy

We may update this Privacy Policy from time to time. Any updates will be posted on our website with a new “last updated” date.